The WEEE Centre

Introduction:

Waste Electrical and Electronic Equipment Centre (WEEE Centre) is a company that focuses on the safe disposal of electronic waste. The company aims to create awareness about the hazardous effects of electronic waste on the environment and human health. Commken Afrique Ltd was hired by the WEEE Centre to assist with their digital marketing and PR campaigns.

Challenge

When Commken Agency took on the project, WEEE Centre’s online presence was relatively low, and they had limited visibility in the media. The company wanted to improve their website’s ranking on search engines, increase their social media presence, and secure media coverage in mainstream media.

Objective:

The primary objective of the digital marketing and PR campaigns was to increase the visibility of the WEEE Centre online and to create brand awareness. The goal was to inform people about the importance of safe disposal of electronic waste and to encourage them to use the services provided by the WEEE Centre.

Approach:

Commken Afrique Ltd used a multi-pronged approach to achieve the objectives set by the WEEE Centre. The agency focused on both digital marketing and PR campaigns. The digital marketing campaign was aimed at increasing the visibility of the WEEE Centre on various social media platforms, including Twitter, Facebook, and Instagram. The agency used targeted ads, influencer marketing, and engaging content to create brand awareness and encourage people to use the services provided by the WEEE Centre.

On the PR front, Commken Afrique Ltd worked to secure media coverage for the WEEE Centre in various newspapers and online publications. The agency developed press releases, pitched stories to journalists, and organized interviews with the management team of the WEEE Centre.

Results:

Thanks to the efforts of Commken Afrique Ltd, the WEEE Centre saw a significant increase in its online visibility by 26.7%. The company’s social media presence improved dramatically, with an increase in followers and engagement levels by 47%. The agency’s influencer marketing campaign played a significant role in creating brand awareness and attracting new customers to the WEEE Centre.

Moreover, Commken Afrique Ltd.’s PR efforts resulted in media coverage for the WEEE Centre in various newspapers and online publications. The company was featured in the Daily Nation and People Daily newspapers, which helped to further raise awareness about the importance of safe electronic waste disposal and the services provided by the WEEE Centre.

The impact of Commken Afrique Ltd.’s efforts on the WEEE Centre was significant. The company saw a significant increase in the number of customers using its services, and the revenue generated from these services also increased significantly. The WEEE Centre also received positive feedback from customers who appreciated the company’s efforts in creating awareness about the importance of safe electronic waste disposal.

Conclusion:

Commken Agency’s digital marketing and PR campaigns were instrumental in creating brand awareness and increasing the visibility of the WEEE Centre online. The efforts of the agency resulted in media coverage for the company in various newspapers and online publications, which further helped to raise awareness about the importance of safe electronic waste disposal. The impact of Commken Afrique Ltd.’s efforts was significant, with the positive feedback from customers.